Collaborative planning

In a world where products and services are perceived as commodities the shift is towards becoming strategically involved with your customer and aligning your solution to that of the customers goals

Increasingly we are facilitating workshops where customer and supplier have key people from their organisations sit together and map solutions based on the supplier helping their customer serve their customers better

The power of the exercise is seeing the alignment process visually mapped with gaps in the product or service offering appearing. These are resolved through a three step process
  1. What is causing this gap to occur?
  2. What is the ideal?
  3. How do we go from where we are to where we want to be? 
by Peter Thomas